INNOVATION

Having our own factory gives us the flexibility to incorporate sustainable processes and long-lasting fashion trends. Our use of ever-evolving eco-friendly materials, like our innovative use of hemp fabrics in our Rapper model, is very revealing of how much we are willing to innovate to make a difference.

To obtain a sustainable product, it is very important to choose materials made of recyclable fibers or fibers having a low carbon footprint like organic cotton or hemp fibers.

Our fabrics make total sense with our design ideology: for the 2023 collection we use rigid, 100% cotton denim (you won't find plastics such as elastane in any of our fabrics, which is very environmentally harmful). We also use recycled fibers, and we’re launching a partially hemp made product. Given the efficiency at which the cannabis species grows and produces proteins and fibers, the use of hemp promises to dramatically reduce the carbon footprint of the fashion industry. Look out for clothes that use hemp!